Smartwatches now in the trend with Apple watch just released its news to the world to the just weeks ago. Switzerland watch maker Tag Heuer have enter this market as well stating a head on battle with”Apple Watch’s 18-carat gold version by launching device using Google’s operating system (Android) in time for Christmas rush”. In regards to this, TAG Heuer, Google, and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear on March 19 2015 at Baselworld officially marked the collaboration.

Jean-Claude Biver, the company’s chief executive , did not mention anything on how they will enter the market without disclosing design, material, functionality or pricing in order to keep away from their competitors.

The Apple Watch is due to go on sale 24 April 24. It will start at £299 in the UK and $350 in the US, with the 18-karat gold version – the model Tag is aiming to compete with – starting at £8,000/$10,000(est  SGD 16493.00/SGD 20616.00).

‘Luxury watch of the future’

“Silicon Valley and Switzerland are going to conquer the market of the connected watch,” Biver told a press conference.

The announcement was made on Thursday at the Baselworld watch and jewellery fair. Tag is making the smartwatch in conjunction with chip maker Intel.

Source: The Guardian