The Apple Watch won’t be coming to store only until end of April 2015, but Apple Inc. already has plans on how they intend to market it.
The marketing technique for the high-end Apple Watch Edition, which starts at $10,000, will be entirely different from how the Sport version, priced at $350 and Standard version, priced at $550.
Apple intends to let its most experienced and best performing employees qualify in marketing its high-end watch, which is valued up to $17,000, according to 9to5Mac’s Mark Gurman.
The group, will be terms as “Experts” as they have been through the special training sessions held by Apple early February this year. On these sessions, the “Experts” learn various sales methods and customer service techniques.
There are some things about the sales proves of Apple Watch in-store which we learnt from Gurman’s report:
Here are some other things about the Apple Watch in-store sales process we learned from Gurman’s report:
• You can reserve a 15-minute appointment to try on Apple Watch, though appointments aren’t necessary. We can imagine this would work similarly to Apple Stores — you can walk in, but appointments will probably get priority.
• As you try on the watch, you will be able to place a reservation on that model and pick it up once the watch launches.
• Apple Stores will be fitted with try-on stations and demo table which showcase the watches. It is estimated that there will be 10 try-on stations in each store.
We expect to know more about how Apple will sell the watch in stores after April 10, which is when pre-orders start.