It is rumored that Microsoft’s latest strategies is to collaborate with Xiaomi for Mi4 phones to be able to flash with Windows 10 ROM for consumers to test out. In China, it is a trend for companies to create their ROMS for users to install on their Android phones.
If Microsoft can make it through the testing phase, the ROM will serve as an easy way for Microsoft to attract consumers towards Windows 10. Microsoft have failed to make a hit in the smartphone market thus far, by making this move might bring hope for Microsoft.
Microsoft should also attract developers to develop apps for their OS by unifying OS across all devices, be it PC/tablet/smartphone. In that way, it will attract more developers to Microsoft’s mobile platform.