(DAILYMAILUK) Microsoft has sold its map-generating technology to ride-hailing app company Uber.
It is believed the firm will use the technology as part of its plans to develop a self driving car.
The Redmond tech giant also sold its display advertising business to AOL and AppNexus as part of a major reorganisation.
The moves mean Microsoft will focus on its growing search advertising business based on its Bing search engine, and displaying maps on its Windows devices rather than generating the maps themselves.
Around 100 employees are set to transfer to Microsoft as part of the deal, according to TechCrunch.
Microsoft did not say how many jobs would be lost as a result of the actions overall, although Bloomberg reported that the disposal of the display ad business would affect 1,200 jobs.
Microsoft no longer breaks out results for its online operations, chiefly its MSN web portal and Bing, but they have lost more than $10 billion over the past five years.
Chief Executive Satya Nadella has said Bing will turn a profit next fiscal year.
‘Today’s news is evidence of Microsoft’s increased focus on our strengths: in this case, search and search advertising and building great content and consumer services,’ said Microsoft in a statement.
Under a 10-year deal struck with AOL, now a unit of Verizon Communications Inc ,AOL will sell display ads on MSN, Outlook.com, Xbox, Skype and in some apps in major countries.
As part of the deal, Bing will become the search engine behind web searches on AOL starting next year.