Microsoft takes the lead in the wearable technology war. Today, the global multinational technology firm has announced its plan to scale up production and distribution of is Microsoft Band wrist watch.

Microsoft Band is set to price its fitness smartwatch wearable at $199.0.  At the same time, Microsoft announced their broad expansion in the US retail channel with the addition of three new partners, namely – Amazon, Best Buy and Target. With their long history of partnership with these retailers, they have started selling the Microsoft Band, with Microsoft increasing its shipments which are planned for the weeks and months ahead.

The Microsoft Band will be made available in the United Kingdom, planned to be nine days earlier than the release date of Apple Watch.

Since the launch on October 2014, Microsoft has been getting great reviews on its Microsoft Band.

Similar to Apple’ssmartwatch, the Microsoft Band has been marketed towards health benefits. The introduction of Microsoft Health along with Microsoft Band, allows it to monitor one’s health, heart rate, and track sleeping patterns. It can also send and receive SMS text messages, enabling wireless payment at Starbucks and checking stock prices.  Battery life for the Band is slated to be approximately two days.

In contrast, the Apple Watch has been garnered great media focus and attraction, thanks to its initial mass number of apps that will be made available on its launch. The question now is what will be the performance of its battery life? As estimation, sources have mentioned that 18 hours is its average battery life we can expect from Apple Watch. Will this be a key disadvantage to people who are looking at lesser charging repetitions?

We may have the answers in due time, once users have their first hand user experience on these smartwatches. In usual instances, there will be critics against Apple proprietary nature, in that this only works on Apple products.

Microsoft have been pushing diligently hard. With this quick move to production and quick availability to US markets, time will tell if Microsoft will be the preferred smart watch.