The Taiwanese Android phone maker, HTC, currently riding on tough times. The phone that was assumed to be the core of the Taiwanese company ability to recapture its design prowess — the HTC One — had disappointed sales amidst competition from the Samsung S6 and the iPhone 6.
The Taiwanese company, HTC, has announced on Friday that it is cutting its Q2 2015 revenue guidance and had said that it has possibility to take a Q2 loss after prior four successive profitable quarters.
HTC had expected revenues between $1.48 billion and $1.56 billion (in U.S. dollars) for the second quarter, but has now revised it revenue forecasts of between $1.06 billion and $1.16 billion.
HTC cited poor sales of “high-end Android devices,” which means the HTC One. The company says its sales in China have been suffering because of the success of premium phones from Xiaomi, Apple, Samsung, and LG.
“In recognition of prevailing market conditions, HTC has embarked on a comprehensive review on our assets based on current business conditions and future operational needs,” the company says in a statement. As a result, HTC took a one-off impairment charge of $92.8 million U.S. for “idled assets and some prepaid expenses.”