Apple is consistently building up the hype for the upcoming Apple Watch launch on April 24th. As such, the company has given national ABC News an exclusive insight to its top secret health and fitness lab that is used for research development of its soon-to-be launched wearable. Jeff Williams, Senior Vice President of Operations for Apple is featured in the video interview discussing the potential positive impact that Apple Watch can have on health. While Jay Blahnik, Director of Fitness and Health for Apple, leads the tour to Apple’s Health Fitness Test Facility.
Williams mentioned that Apple employees have volunteered to perform yoga, running, rowing and several other workout activities, while wearing a concealed Apple Watch, face mask, and other equipment.
Volunteered employees whom were part of the fitness data collection activites were not aware on the device specifics, Apple Watch, only up till last September’s reveal, Williams added.
“[The employees] knew they were testing something, but they didn’t know it was for the Apple Watch,” said Jeff Williams, Apple’s senior vice president of operations. “We hooked them up with all the masks and so forth, but we would put on an Apple Watch covered up.”
The video showed Jay Blahnik walking through the top secret fitness test facility tour, which he introduced the climate chambers. The climate lab introduced has ability to simulate various environments that Apple Watch wearers might be in during workout activities, although Blahnik added that the Apple Watch was tested in Alaska and Dubai as well.
(Update: ABC News removed the video from YouTube, but you can catch the video here in the United States for now.)
On the technical aspects regarding Apple Watch fitness features, each model of Apple Watch, be it the Sport or Edition collection features heart rate sensor for monitoring workout intensity, accelerometer for collecting movement data and to add on, it is also equipped with movement data ability from iPhone while using the WiFi and/or GPS for capturing speed and distance during activities.
Apple Watch pre-order will kick-starts on April 10th where the new devices will also be previewing in Apple Stores. After which two weeks later, Apple Watch will begin shipment to nine countries on April 24th, ranging from $349 to $17,000.